Monday, October 4, 2010

PUMA Archive Uncovered – Malaysia Edition @Milk, Bangsar - Friday, 15th October 2010

The PUMA Archive Uncovered series finally takes place in Malaysia this October 15th 2010 at Milk, Bangsar 8pm -11pm, after successful outings throughout the region including Australia, Philippines, China and most recently Hong Kong, Taiwan & Singapore in September.

Taking its queue for this event from The PUMA Archive- a cherished collection of styles inspired by 60 years of sports history and re-issued in up to date colourways and materials, PUMA Malaysia presents Puma Archive Uncovered, a music event that not only spots a Nation’s most exciting young bands, it pays homage to their musical influences by showcasing modern interpretations of their classic hits.

Singled out for Malaysia are the bands Bittersweet & Car Crash Hearts, the Malaysian-born singer songwriter Nadhira, and DJ Anowl helms the decks in between.

Beyond the music, sneaker freaks in attendance will be privy to the new Archive Autumn/ Winter 2010 collection as well as have a sneak preview of some exclusive models. There will be some games and opportunities to win coveted Archive kicks will have everyone on their toes and grinning.

There are only two ways to get tickets and buying them isn’t one of them!
- Go to any PUMA outlet or participating dealer listed below to purchase RM180 of products
from the Puma Archive range (while stocks last) to score a pair of passes!

List of PUMA outlets and participating dealers
Pavilion # Lot 5.05
Bangsar Village # UGF 15
Sunway Pyramid # Lot G1.05
The Gardens # Lot T222
Queensbay Mall # Lot GF96
IOI Mall # Lot G-18 L
Mid Valley Megamall # Lot T-018
Times Square # K-02-05
Add On (One Utama) # F.221A
Al-ikhsan (Alamanda Putrajaya) # LG 51 &52
Al-ikhsan (Sunway Pyramid) # F1.75
Stadium KLCC # Lot 431
Stadium Pavilion # Lot 5.01.02

- Get lucky with one of the giveaways around town, particularly via the facebook pages of PUMA Malaysia.

What is Archive?
PUMA Archive is a commemoration of storied style. The most notorious models were designed at memorable junctions in time. Each is a reaction to an athlete who brilliantly synced the space between sport and style— plus an artist whose patterns never cease to play hard.

From the burgeoning skateboarding scene in the 70’s, the break-dancing and hip—hop revolution of the 80’s, to the 90’s when sport and fashion became interchangeable, PUMA Archive demonstrates how PUMA was at the forefront of shaping and defining so many cultural movements.

PUMA Archive respectfully re-issues these cult classics as well as creating new designs that break all the molds. PUMA Archive products come with stories and roots that situate them in a grander game—they’re style with significant substance. Some of these models you will know all to well are the Suede and Clyde.

The Bands
Bittersweet, the combo named after that popular Verve song, were one of the first to rush out of the gates from their hometown of Ipoh – Malaysia’s spiritual indie rock haven – to standout and be embraced by both the fashion-rock intelligentsia. Bittersweet was recognized to have passionately and tastefully combined Malay pop yeh yeh sensibilities with Madchester and Britpop cues, absorbed from their teenage years, to become South East Asia’s “new favourite band” for hipsters in the years since they started in 2004.

Bittersweet’s twisty brand of rock was inspired by the sounds of Doves, Coldplay, Blur, Radiohead, Killers, MGMT – all of those staples play their own special part to make up the essence of Malaysia’s premier indie boppers.

Having played at the Elevate Tour and Studio C Tour as well as live highlight at Hard Rock Café Penang 2010, the boys from Bittersweet have an ardent fervor to perform and hope to get you grooving to their tunes.

Nadhira Nishaa, the Malaysian-born singer songwriter has been mad about music for as long as she can remember. Her attraction to R&B and it’s endless possibilities is where she find herself most comfortable and drawing from her personal experience is what inspired her eight track EP “From Malaysia with Love”.

In early 2010, Nadhira unleashed her first single “Breaking Up” Ft King Lhota (Senegal) which rose to the #1 spot on Fly FM’s Campur Chart , setting the stage for the release of “Do It Again”.

Nadhira has garnered support from numerous Malaysian media and the release of “Do It Again” climbed up HITZ.FM MET 10 chart reaching #1 for a few weeks. Not only with support from Malaysia, Nadhira toured Canada to promote “From Malaysia with Love” performing in Toronto, Vancouver & Salt Spring Island to appreciative crowds.

Car Crash Hearts
Car Crash Hearts kicked off their EP “Learning to Drive” few months back and “Just A Face In The Crowd” was no1 on MET10 ( Malaysian English Top 10 at Besides, they are also selected to participate for Rentak Juara Rhythm of Champions TV2 RTM and shortlisted as top 8 out of 300 bands. Having them played at BAYBEATS in Esplanade, Singapore last August was incredible for their energetic performance!

DJ Anowl
Anowl the founder of resistiv3 and loops collective actively promote the underground electronic music movement in Kuala Lumpur. This comprise various genres such as Dub, Dubstep, Trip Hop, Downtempo, Hip-Hop, Glitch, IDM, Experimental, Breakcore, Drum & Bass & Jungle. He was the Champion for Heineken Presents Juice DJ 2008 Malaysia and Regional ( Malaysia, Singapore & Indonesia), Malaysia DJ Battle Champisonship 2008, Pioneer Digital DJ Battle 2009 Malaysia final, just to name a few. He also represents Malaysia for Pioneer Digital DJ Battle 2010 Regional Final at Singapore.

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